To put it simply

Design is a discipline in every product

Design is much more than the aesthetic. It encompasses thinking, innovation and process.

We are passionate about design and work behind the scenes on important design initiatives in the sector.

The TFIA holds the Trademarks for the Australian Fashion Awards, and we were also instrumental in lobbying the Victorian Government for initial funding of the first Melbourne Fashion Festival.

In 2006 the TFIA established the Australian Fashion Council as a division of the TFIA to work with the Federal Government IP Australia to set up Fashion Rules. More recently TFIA joined the new Design Council of Australia (DCA) a national advocate and advisory body dedicated to advancing design's strategic role in strengthening Australia's economic competitiveness and sustainability.